On That note there are plenty of msp marketing programs that have the same philosophy that it’s best to stuff tons of marketing material that covers many categories like email marketing, SEO, Copy writing, face-to-face sales training, operations management, telemarketing scripts etc…

Many of the managed services sales training programs that have this broad catch-all approach can help a start up computer consultant get off the ground initially.  However is it always best to use a blunt universal instrument when a specialized tool might be readily available?

Use The Right Tool For The Job

Would you use a Swiss army knife to cut a juicy new york strip steak in a four star restaurant when the proper utensils were laying right there?

Of course not, but the problem seems to be that many computer consultants who receive these bundled marketing packages feel they have already paid for each segment that was included.

Therefore many companies may ask why they should pay for more training on subjects that are covered in their marketing took kit?

Of course it’s funny that many times I receive calls from these same consultants that are looking for a ‘done for you’ IT marketing service.

However, when I offer our training service instead they decline by telling me telling me they already have all the training they need.  This answer always baffles me because it simply defies logic.

If a sales person had been trained properly to do telemarketing then why would they need an outsourced it lead generation service?

Seek Out The Expert In The Field

The reality is that a jack of all trades is really a master of none.  I recently read the book, Outliers by Malcolm Gladwell, that covers an unconventional theory about the real triggers for success.  The one principal that stood out in my mind was the 10,000 hour rule for success.

The basic idea is that the rare individuals who has put in the hard time in just one discipline eventually become the master of that universe.

Now if you have some basic materials that covers a few marketing topics then just view these as mere training wheels.  However you will still need advanced training just like someone that takes a basic math course cannot be a mathematician without years of dedication and training!

Once you have decided on the one marketing technique that’s going to be your focus, out of all the disciplines that a catch-all package includes, then seek out an advanced expert that has specialized experience on that topic!

]]> http://visionconsultantsonline.com/2012/01/jack-of-all-trades-but-master-of-none/feed/ http://visionconsultantsonline.com/2009/10/results-are-in-from-our-technology-telemarketing-training/ http://visionconsultantsonline.com/2009/10/results-are-in-from-our-technology-telemarketing-training/#comments Tue, 13 Oct 2009 21:46:14 +0000 dave http://visionconsultantsonline.com/?p=187 The results are in from our first Client that has been using our telemarketing training and cold calling techniques for his computer services marketing.  Lantium decided to bring telemarketing in-house and found Vision Consultants Online and decided to engage our online sales training for his telesales reps.

Lantium, a managed services provider, called today and let us know they closed their first sale from the telemarketing campaign.  Vision Consultants was the only training they received and this has lead them to set over 40 appointments over about a 4 months period of time, of which 22 of them had taken a second meeting to review a proposal.

The first sale will bring in 1424.00 per month and has signed a 1 year agreement.  The President of Lantium said that they feel their are lots of other prospect out of the 22 proposals that still might sign up but they will have to do more follow up.

We talked with them at length about different strategy they might be able to employ to get these prospect to the 3rd meeting.  The president was very impressed with our telemarketing techniques that will have imparted to his telesales representative through our online sales training and our audio conference call training.

They will be implementing our follow up techniques to get the 3rd meeting and will can report back to everyone how many more sales they sign up after the follow up campaign.

If your have a computer technology marketing firm and have thought about using telemarketing to set up sales appointments then before you venture out on our own consider relying on our call calling tips and call center training so you can skip the whole ‘learning curve’ and common mistakes that lead to failure for most telemarketing campaigns.

Give us a call to find out more about or video training for msp and managed services providers. (720) 242-5289

MSPU will also be presenting!

Date : July 17th 2009 9:00AM

Location:

Westin Beach Resort

321 N. Ft. Lauderdale Beach Blvd. (Route A1A),
Fort Lauderdale,FL,33304
(954) 467-1111
Map

In this boot camp we will be discussing whey telemarketing is a great marketing tool for computer consultant marketing.  We will also be going over some of the common misconception that have lead to computer consultant abandoning telemarketing.

Finally we will be introducing our Online Recruiting and Training Program and going over it’s advantages and cost!

We would love to see you there!

That is a very provocative statement, why do we suggest such a radical idea?

First consider that MSP Mentor, in a recent blog, has reported that successful managed services providers spend much more on marketing than the average computer consultant.

With that being said, where can an IT firm send more money on marketing and where can they get the money for the increase in spending?

Most computer consultants tell us their marketing comes from word-of-mouth or organic search engine marketing, along with pay-per- click.  Now you can’t really spend more money on word-of-mouth referrals nor can you seriously spend more money on organic search engine marketing.  Unless you hired a writer full time to crank out articles, which most have already taken that offshore, at a lower cost.  You can spend more on pay-per-click marketing but there is still only so many people in your region looking at managed services marketing.  So at some point you’re really going to reach a ceiling.

We suggest that you spend more on marketing by hiring a telemarketer and bringing telemarketing in-house.

Most managed services providers these days have outsourced the backbone of managed services operations to some of the big vendors like Kaysea or Zenith etc…   Depending on how many services you outsource  to your  infrastructure partner, you should be able to reduce your level of in-house techs.  We know many computer consultants are still holding on to most of their Techs and not outsourcing many features; but this should be reconsidered!

If you were able to shed some technical personnel that could free up some money in the budget to hire a telemarketing representative.

Of course, by bringing telemarketing in-house you could reach those prospect that are not looking for other services, yet!  They could penetrate to the prospects that are still opened minded and still haven’t heard of managed services yet.  To take full advantage and avoid having the telemarketing effort turn into a boondoggle; you will need to consultant with some experts in the field.

Once you have freed up some resources to bring telemarketing in-house, then consider using our computer consultant marketing online recruiting and telemarketing training.